The short answer: v0 has a free plan with $5 of credit a month and a 7-message daily limit, Plus at $30 per user a month with $30 of credit, and Business at $100 per user with the same $30 of credit. A credit is a dollar of model usage, so the cost of a request depends on which model you pick and how much code goes in and out. The $90 you may see struck through beside Plus is not a price, and the old $20 Premium plan is being sunsetted.
The plans
From v0’s pricing page and docs, checked 29 September 2026. Prices are USD and exclude taxes.
| Plan | Price | Monthly credit | Also |
|---|---|---|---|
| Free | $0 | $5 | 7 messages a day |
| Plus | $30 per user a month | $30 per user | $2 of free daily credit on login; buy extra credit |
| Business | $100 per user a month | $30 per user | $2 daily credit; training opt-out by default; buy extra credit |
| Enterprise | Custom | Custom | Everything in Business plus data privacy guarantees |
| Premium (legacy) | $20 a month | $20 | Docs say it is being sunsetted |
The Plus card shows $30 next to a struck-through $90. The page does not explain the $90, and we treat $30 as the price. Business costs $100 for the same $30 of credit as Plus, so the difference is the plan’s other features, not the allowance.
The model rate card
v0 says the tokens per credit “depend on the model.” The pricing page lists the rates per million tokens:
| Model | Input | Output |
|---|---|---|
| v0 Mini | $0.20 | $1.20 |
| v0 Pro | $2 | $10 |
| v0 Max | $5 | $25 |
| v0 Max Fast | $10 | $50 |
Cache reads and writes are priced separately, from $0.25 write and $0.02 read on Mini to $12.50 and $1 on Max Fast. We leave caching out below.
What one request costs
This table is our arithmetic, not a v0 figure. Assumption: one request sends 20,000 tokens of context in and gets 4,000 tokens of code out, with no cache discount. Change the numbers for your own project; the method is input tokens times the input rate plus output tokens times the output rate.
| Model | Cost per request | Requests from $5 (Free) | Requests from $30 (Plus) |
|---|---|---|---|
| Mini | about $0.009 | about 570 | about 3,400 |
| Pro | $0.08 | 62 | 375 |
| Max | $0.20 | 25 | 150 |
| Max Fast | $0.40 | 12 | 75 |
On the Free plan the 7-message daily limit (about 210 a month) binds first on Mini; on the other models the $5 runs out before the limit does. Real requests vary widely with project size, which is why v0 publishes rates and not a count.
Expiry and top-ups
Per the docs, unused monthly credits roll over and expire after 65 days; purchased credits expire one year after purchase. Premium, Plus and Business can buy more credit at any time. The price per extra credit is not stated on the pricing page, so we cannot say whether top-ups cost more than the plan’s own credit. Plus users also get $2 of daily credit on login.
At zero
The docs say “generation pauses” when credits run out. What happens to a deployed app is not covered in the pages we read; see what happens when builder credits run out.
A price that changed
Vercel announced the move from message counts to token metering on 13 May 2025. Older articles quoting “messages per month” describe the earlier model. We have no data on whether metering raised or lowered any one user’s bill.
Where to go next
Compare units with Lovable vs Bolt vs v0; if v0 does not fit, read v0 alternatives; for the tool itself, the v0 review. Bolt’s equivalent is Bolt.new pricing and tokens, and every builder sits in the pricing index.
Method
Researched from v0’s pricing page, docs and the Vercel announcement on 29 September 2026. We have not run v0 and measured nothing. The per-request table is arithmetic from published rates under a stated assumption. Re-checked every 30 days.
Common questions
Is v0 free?
Yes: $5 of credit a month and 7 messages a day.
What is the $90 next to v0 Plus?
A struck-through figure on the pricing page with no explanation; the price is $30 per user a month.
Do v0 credits expire?
Monthly credits expire after 65 days, purchased credits after one year, per v0’s docs.